The “2026 Shanghai United Front Culture Week” recently opened at the New Bund 31 Performing Arts Center. As the opening venue, New Bund 31 stands testament to its status as Shanghai’s premier international cultural and performing arts landmark, marking a key milestone in Shun Tak Group’s “Tourism+” development strategy.

Since opening in 2023, New Bund 31 centers on youthfulness, dynamism, style and tech innovation. It curates top-tier local and international stage productions and art performances, hosting a wide range of large-scale cross-regional cultural exchange events. It unites global artists and audiences, forging communication channels via arts and culture to foster mutual appreciation and harmonious integration of diverse regional cultures.

This year’s Culture Week, themed “Unity Toward the Future,” resonates with New Bund 31’s development philosophy. Amid rising cross-city and cross-border cultural engagement, New Bund 31 integrates performing arts, commerce, dining and lifestyle experiences into a comprehensive platform linking cities, communities and global artistic creations. It brings more outstanding local and international works to Shanghai, promoting cross-regional and cross-cultural dialogue.

The Group has always believed that culture is a vital force driving urban development and a bridge fostering people-to-people bonds. Through New Bund 31, this world-class cultural tourism landmark, the Group continues to implement its “Tourism+” development strategy by seamlessly combining tourism, art, and lifestyle experiences. The venue injects cultural vitality into cities and supports cultural exchanges between China and the rest of the world. Looking ahead, the Group will keep leveraging its comprehensive strengths in the cultural tourism industry, connecting the world through culture, building consensus through exchanges, and joining hands across all sectors in pursuit of our shared vision — Unity Toward the Future.