Shun Tak Group has officially launched the upgraded flagship community investment project “GBA T+ Exploration 2.0”.  As an initiative embodying the Group’s commitment to corporate social responsibility and its “Tourism+” development strategy, the “T+ Exploration” programme was launched in 2024 as a one-day itinerary in Macao, later expanding to Hengqin, Zhuhai. Now entering its third year, the programme has been upgraded to a three-day, two-night cross-border experiential journey. In collaboration with The Great Towers Alliance of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), the programme leads youth participants departing from Hong Kong to travel through key GBA cities including Macao, Guangzhou and Shenzhen. It offers immersive experiences that enable participants to gain a deeper understanding of regional integration, seize the opportunities emerging in the GBA, integrate into national development, cultivate a talent pool for the cultural and tourism integration in the GBA.

The upgraded “GBA T+ Exploration 2.0”, themed “Skyline Stories — From the Lens of Youth”, collaborates with The Great Towers Alliance of the GBA to connect signature GBA landmarks—including Macau Tower (operated and managed by the Group), Canton Tower and Shenzhen Ping An Finance Centre—alongside the Group’s own businesses such as TurboJET and Artyzen Grand Lapa Macau. Participants gain first-hand experience of how the cultural and tourism industries operate, covering aspects of transportation hub management, hospitality services, cultural tourism branding, and commercial district revitalization. Its participants have also diversified from Hong Kong secondary students to those from tertiary institutions (both local and overseas), underscoring the Group’s commitment to broadening youth exchange opportunities across the GBA through cultural and tourism development.

12 participants from Hong Kong and oversea tertiary institutions captured their experiences through photography, short videos and creative writing, and to deepen their understanding of the GBA through cross-cultural and interdisciplinary exchanges. Many expressed that the trip not only broadened their horizons but also offered a deeper appreciation of the region’s cultural and tourism landscape and its vital role in national development.  Some noted that by observing the Group’s operations up close, their knowledge of the industry extended beyond theory.

Looking ahead, the Group will continue to deepen and expand the “T+ Exploration” project by partnering with more industry stakeholders to build broader bridges for youth exchanges across the GBA. By leveraging its diversified business strengths, the Group aims to foster future industry leaders and inject sustained momentum into the GBA’s high-quality development as it strives to become a world-class tourism destination.