In collaboration with Shanghai Lujiazui Group, NEW BUND 31, Shun Tak and Shanghai’s very first mixed-use development project comprising a performing arts center, retail space, office tower and hotel, celebrated its official launch with an opening ceremony in Shanghai.

“We hope to construct an innovative cultural hub for Pudong New Area and Expo area, making a one-stop destination for art, leisure and business. It also introduces a lifestyle where art nurtures creativity and innovation,” Ms. Pansy Ho, Group Executive Chairman and Managing Director of Shun Tak, said.

NEW BUND 31 aligns with the Group’s growth strategy of “Tourism Plus”, reshaping the tourism industry with cultural activities, and boosting the culture industry with tourism resources. Looking ahead, the Group will continue to promote Chinese culture and tell the China story well.

In collaboration with Shanghai Lujiazui Group, NEW BUND 31, Shun Tak and Shanghai’s very first mixed-use development project comprising a performing arts center, retail space, office tower and hotel, celebrated its official launch with an opening ceremony in Shanghai.

“We hope to construct an innovative cultural hub for Pudong New Area and Expo area, making a one-stop destination for art, leisure and business. It also introduces a lifestyle where art nurtures creativity and innovation,” Ms. Pansy Ho, Group Executive Chairman and Managing Director of Shun Tak, said.

NEW BUND 31 aligns with the Group’s growth strategy of “Tourism Plus”, reshaping the tourism industry with cultural activities, and boosting the culture industry with tourism resources. Looking ahead, the Group will continue to promote Chinese culture and tell the China story well.